Skydini Identity Creation
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Identity Creation
Identity Creation
Corporate Stationery System
Website Design
Tradeshow Booth & Video Presentation
Sales Sheet & Co-Founder Interview Sheet
Air Charter Guide - Full Page Ad
Pre-Trade Show Direct Mailer
Letterpress Formal Invitation
Challenge: Sonny Belew, of The Belew Group, was preparing to start an online travel booking site to take on giants like Virgin Charter’s similar product. He came to us with the name (Skydini), as well as a logo and website purchased through an online service. Our task was to help him launch the company by focusing its mission and its corporate identity.
Strategy: After analyzing several online travel booking sites, we determined what made Skydini unique: it was the only real-time online booking site available for air charter providers and their customers. We aimed to brand Skydini as the site to use for instant, easy booking for the air charter industry. To that end, we redesigned the logo (which now included an airplane in flight) and website, making it much more user-friendly.
Results: The Skydini brand was fully integrated into its logo, website and all supporting materials, better preparing the company for its launch against established competitors.
Strategy: After analyzing several online travel booking sites, we determined what made Skydini unique: it was the only real-time online booking site available for air charter providers and their customers. We aimed to brand Skydini as the site to use for instant, easy booking for the air charter industry. To that end, we redesigned the logo (which now included an airplane in flight) and website, making it much more user-friendly.
Results: The Skydini brand was fully integrated into its logo, website and all supporting materials, better preparing the company for its launch against established competitors.